About Mitchell & Jewell

Jewellery is a Statement, and So Are We.

At Mitchell & Jewell, we genuinely mean it when we ask “How can we help you?” It matters to us. We put detailed effort into every customer and will ask the important questions that will help you find the perfect piece of jewellery. We are dedicated to making this a memorable and special experience.

We are good at what we do. When you come into Mitchell & Jewell, you will be greeted by familiar faces and supportive staff who have dedicated their careers to knowing this business inside and out. As well, we are trained and accredited as CJA Graduate Jewellers, GIA diamond Course Graduates and GIA Accredited Jewellery Professionals. We invest in our people so you receive the absolute best product information and service.


Our Story

Our story began in 1919 when Scottish immigrant A.B. Mitchell bought the jewellery store he had once worked for, and created A.B Mitchell Jewellers. Over the next thirty years, Mitchell established a well-respected name in the Red Deer community.

To continue growing as a business and service, Alexander Mitchell welcomed Bob and Doris Jewell as partners in 1950. Bob Jewell was known for his creativity and enjoyment of artwork designing houses. Their partnership became Mitchell & Jewell and together they took the name forward into the next era.

It was only natural that Bob and Doris’ son, Richard, who spent a considerable amount of time in the store, would take on the family business full time in 1979. He and his wife Marilyn continued to honor his father’s values and work ethic, making sure that every customer was cared for and given top-not service.

As time passed, Richard and Marilyn wanted to make sure the Mitchell & Jewell legacy would endure the changing world and continue to thrive. Seasoned jewellers, Sean and Granada Robinson, purchased Mitchell & Jewell in 2012 knowing they could build on this rich history with new generations.The Robinsons were not only inspired but also determined to manage a well-established name, while also bringing a fresh and modern energy to the brand. Their vision was to build on Mitchell & Jewell’s community-focused business and continue to serve the needs of Alberta locals and to keep evolving the services to reflect what jewellery means today. Now in our third generation, Sean and Granada’s daughter, Courtney, is entering the business and hopes to create her own roots as a jeweller and one day become an integral part of our company.

It goes without saying that Mitchell & Jewell has remained a true family business for almost a century. With a wide expertise over several eras, we offer a beautiful balance of classic and contemporary. We understand that people shop in different ways,from the online researcher who knows exactly what they want to the hands-on browser who wants to explore all their options in person, our staff is ready to help you. And if we don’t have what you’re looking for in store, our goldsmith can custom-create a masterpiece personalized to your vision.

Come and experience the Mitchell & Jewell legacy. We look forward to working with you.




What We Do

Service & Repair

We are proud and fortunate to be associated with some of the best Goldsmiths in the business. Whether you need a new clasp on a bracelet, a ring sized, diamond set or complete restoration of your heirloom ring you can always count on us to assist you with your service needs Mitchell & Jewell repair services include:


  • Expert evaluation before any repair is done
  • Polishing of worn and damaged gems
  • Complimentary cleaning
  • Watch batteries
  • Ring sizing
  • Expert diamond setting
  • Rhodium plating
  • Gold and silver chain repairs

We work in any metal—platinum, gold, silver or a combination.

Give Mitchell & Jewell a call at 403-346-2514. We would be pleased to help you with any service you require.

Custom Design

Mitchell & Jewell offers custom designed engagement rings, bracelets, necklaces, earrings and other fine jewellery Each personalized piece of jewellery begins with a conversation between you and our team of experienced designers.

Based on your personal vision, style and need, our designers will produce detailed designs uniquely for you. When you approve a design our Mitchell & Jewell craftsmen will begin to fabricate the piece using only the highest quality materials sourced from a select, trusted group of suppliers.

Unique, timeless creations, as individual as the person wearing them have built Mitchell & Jewell a reputation for fine engagement, anniversary, and special occasion jewellery. In addition to our client satisfaction guarantee, custom design pieces receive special attention that includes lifetime cleaning and inspection.

 Watch Repairs

Even with the amount of product that our website offers, nothing replaces the level of attention and trust that Mitchell & Jewell can provide in person. That’s why we take pride in offering our customers special services such as watch repair.

We know how difficult it can be to find somebody to trust with your watch, but you can rest assured that your piece is in safe and reliable hands.


Mitchell & Jewell provides appraisals for many items, including fine jewellery, diamonds, gemstones and more. Our appraisers are knowledgeable and experienced, and our accredited gemologist can properly identify and grade diamonds and gemstones.

If you haven’t had your jewellery appraised, we highly recommend you come to Mitchell & Jewell to have it documented in detail. Having your pieces professionally appraised will allow you to have separate insurance covering the full value of your fine jewellery. Mitchell & Jewell appraisals can also be used for situations such as estate tax evaluation, value comparison, casualty loss, dissolution of marriage (divorce), collateral and barter purposes.


Call Mitchell & Jewell today to make an appointment!